Arizona State has released a new commercial for its football program. We’ve heard some grousing that the ad is not as captivating as it could have been, but this is actually quite a canny move on the part of the ASU administration. Because Arizona State is playing host to the Todd Graham Show this season, which means the tent could fold up and move on at any moment.
And if you watch the video carefully, you’ll note that Graham is only shown in situations where he could be easily replaced in future ads through the magic of digital image manipulation, at little cost to the program. Observe!