We’re taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP)

Impressive science-doing by the folks at Nielsen, who’ve determined that the more people are talking about a television show, the more people might tend to be watching that show:

By analyzing Tweets about live TV, the study confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.

Honestly, we could’ve told them as much by pointing them to our Twitter feed during the Belk Bowl:

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The story of one postseason college football contest, as told through the magic social media.

Duke in a bowl game! It’s here! Duke in a bowl game!

— Stewart Mandel (@slmandel) December 27, 2012

“Hell yes it’s Duke Football.” Just felt like repeating it because we may never hear this again in our lifetimes.

— Amanda Rykoff (@amandarykoff) December 27, 2012

For saying “Duke football” and “hell yes” in the same sentence, we ride for David Cutcliffe this evening.

— Holly Anderson (@SIHolly) December 27, 2012

Phone autocorrects Cutcliffe to cut life, which he should get tatted across his stomach #CutLife

— Brian Floyd (@BrianMFloyd) December 27, 2012

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Is the creature on the left the elusive “Belk”? Probably, right?

The 2012 Belk Bowl is just hours away. We’re sure you have so many questions. We’re here to help. (For an X’s and O’s breakdown, click through to Mallory Rubin’s game preview.)

• What’s all this, then? The 2012 game will mark the second Belk Bowl, abandoning close to a decade of automotive-related title sponsors. And what is a Belk? A department store.

• Where will this game be played? Bank of America Stadium in Charlotte.

• When is it on television? Coverage begins on ESPN at 6:30 p.m. ET, with Mike Patrick, Ed Cunningham and Jeannine Edwards bringing you the action.

• Whom does it feature? ACC versus Big East.

• What about this year? 9-3 Cincinnati versus 6-6 Duke. Duke’s goin’ bowling!! Please. The term is “Belking.”

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Just going to repeat yesterday’s MACtion preview caption here: “Behold Jordan Lynch. Fear Jordan Lynch.” (AP)

• Northern Illinois 31, Toledo 24. We do so love what’s become an annual late-season scramble for division supremacy between the Huskies and Rockets, and last night’s contest did not disappoint. The Huskies, who have won 10 games for the third straight year, will represent the MAC West in Detroit for the third consecutive season, and will face either Kent State or Bowling Green once they get there. Quarterback Jordan Lynch threw for 407 yards (a career best) and rushed for 162 more. No, by himself. No, seriously. Lynch was sent here by the football gods to make sure we all properly appreciate MACtion for the weeknight blessing it is. Message received. [BOX | RECAP]

• Ball State 52, Ohio 27. The Bobcats trailed by four points heading into halftime and were nearly doubled up by the end of the game, thanks mostly to a 21-point fourth-quarter scoring barrage from the Cardinals. Ball State scored three touchdowns in less than nine minutes on a Horactio Banks run, a Kelly Page pass and a Jahwan Edwards run. Page replaced starter Keith Wenning, who left the game in the second quarter with an Achilles injury. Also, this happened. [BOX | RECAP]

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Stephen Morris and Miami crushed Virginia Tech Thursday night to stay ahead in the ACC Coastal Division race. (Joel Auerbach/Getty Images)

• Miami 30, Virginia Tech 12. Stop me if you’ve heard this one before: An ibis and a turkey walk into the bar, and the bartender says: “Wait, so Virginia Tech can’t even hang on special teams anymore?” Logan Thomas threw for 199 yards and rushed for 124 more, including a 73-yard touchdown run early in the second quarter. No other Hokie entered the end zone last night, or managed a score of any kind in the entire second half. The specter of an all-Florida ACC championship game looms, unless Duke gets its way. And isn’t the possibility of Duke getting its way one of the more purely delightful things about this season? [RECAP | BOX]

• Ohio 45, Eastern Michigan 14. Congratulations to the Bobcats for their best win over a one-win team all season. Derrius Vick is as surprised as we are. [RECAP | BOX]

• Middle Tennessee State 34, Western Kentucky 29. The Blue Raiders and Hilltoppers hit the locker rooms at halftime tied 17-17, and traded scores throughout the final two quarters. MTSU scored the final touchdown, but WKU went down swinging with a safety-producing stop of Logan Kilgore in the final five seconds. [RECAP | BOX]

• Sandusky case update. Former Penn State president Graham Spanier was formally charged Thursday with perjury, obstruction, endangering the welfare of children, failure to properly report suspected abuse and conspiracy relating to his handling of the Jerry Sandusky case. Additional charges were also filed against Tim Curley and Gary Schultz. SI’s Michael Rosenberg has more.

• BIG OL’ BREAKING NEWS. BCS bowls would consider inviting a two-loss Notre Dame team? WELL, I NEVER.

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Sean Renfree can levitate, but can he top the ‘Noles? (AP)

There are many ranked-on-ranked games this college football Saturday, including No. 3 Florida vs. No. 12 Georgia, No. 15 Texas Tech at No. 4 Kansas State, No. 5 Notre Dame at No. 8 Oklahoma and No. 13 Mississippi State at No. 1 Alabama. This is not a preview of those games. (For more big-picture football content, please visit Andy Staples’ Walkthrough.)

• Locavore football for the environmentally conscious consumer. Devotees of farm-to-fan football, please note these geographic rivalry games on the schedule for Week 9: Temple at Pitt (noon E.T.), NC State at North Carolina (12:30 p.m.), No. 23 Ohio at Miami (Ohio) (3:30 p.m.), and UTEP at Houston (4:30 p.m.).

• Game that should be played at night but isn’t. UTEP at Houston. UTEP being UTEP, and Houston being half responsible for that 72-42 SMU box score that so terrified the daintier set, this one ought to start and end under cover of darkness. It just seems a more fitting setting for whatever wackiness is about to ensue.

• Conference curiosity. We remind you at this time that a) Duke leads its division and is scheduled to play No. 11 Florida State in Tallahassee b) for the Seminoles’ homecoming game. Who is carrying the bigger jinx here? Impossible to discern. Kickoff is at 3:30 p.m.

• Nonconference curiosities. BYU at Georgia Tech (3:00 p.m.) and Kent State at No. 18 Rutgers (3:30 p.m.).

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The Boise State Broncos: 21st in the BCS standings, first in blackout showmanship. (AP)

Miscellaneous awards dispensed in honor of college football’s weekend that was:

• ALTERNATE HELMET POWER RANKINGS. After careful deliberation with some of college football’s top minds, we have selected our top three alt football hats from Week 8.

1. Boise State, whose matte black be-Broncoed helmets topped what’s maybe the best blackout uniform we’ve seen this year. (That’s a short list, but still.) It’s the malevolent orange eye on the side that elevates these from mere headwear into the realm of art.
2. Michigan State, in green “Hydrochrome,” which is shiny and beautiful, has a hint of bass-boat finish about it and also has the benefit of sounding like it was made by a G.I. Joe villain. (Not, apparently, a villain equipped with the power to beat Michigan, but we can’t all be superbosses.)
3. Northwestern, whose black and silver contraptions popped beautifully in HD but really needed some neon purple whiskers or something to be truly on-trend.

HONORABLE MENTION: Duke, whose blue-on-black helmets didn’t carry well on television but were obviously effective.

Please, those of you whose teams’ helmets were not selected, take this as a deeply personal insult.

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Jamison Crowder (right) tumbled into the end zone with :13 left to lift Duke. (Chuck Liddy/ZUMAPRESS.com)

On a night characterized largely by lopsided blowouts, most of our joy at watching competitive football was drawn from the ACC. Here, we give thanks. For more, check out our early Snaps, midday Snaps, our coverage of Kansas State-West Virginia, South Carolina-Florida, Oregon-Arizona State and our complete Top 25 review.

• Duke 33, North Carolina 30. Let us sing of the Blue Devils and postseason football! Your eyes do not deceive you. That was David Cutcliffe waving a can of spray paint in the postgame celebration crush. Those are the Blue Devils you see atop the ACC Coastal standings. The Victory Bell is awarded to Duke in the earliest game between Duke and North Carolina since 1943. It’s a new blue world.

For a little while there it looked as though the Blue Devils were set to repeat last week’s unfortunate pattern of events, when they jumped out ahead of Virginia Tech early only to see hopes of victory dashed. Duke held a 20-6 lead at halftime and a 23-9 lead at the end of the third quarter before surrendering three touchdowns to the Tar Heels while managing only a field goal on offense. That last UNC score was the real killer: A Bryn Renner pass to Erik Highsmith was fumbled after Highsmith took a hit from a Duke defender, only to see Duke whiff on the fumble recovery and Giovani Bernard scoop it up and run it in for the score. Sean Renfree saved the day late with a five-yard touchdown pass to Jamison Crowder on fourth down that was caught so quickly it was hard to make out even on replay.

Renfree finished with 23 completions on 36 attempts for 275 yards, one touchdown and one interception. Gio recorded his third consecutive triple-digit rushing effort for the Tar Heels with 143 yards on 24 carries. Blue Devils triumvirate Josh Snead, Jela Duncan and Juwan Thompson combined for 237 rushing yards. Tonight marked Duke’s first win over UNC since 2003, its first home win versus the Tar Heels since 1998 and first bowl eligibility status achieved since 1994. [BOX | RECAP]

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Michigan State’s Mark Dantonio can get WAY grouchier than this. You’ll see. (AP)

Your oddly specific Saturday viewing guide. For more football-centric preview content, check out Andy Staples’ Walkthrough.

• Most locally sourced farm-to-fan football. In-state rivalries abound in Week 8, for those of you keeping vigilant watches on your carbon footprints. Saturday’s sustainably-grown grudge matches include No. 22 Stanford at Cal (3 p.m. ET), Michigan State at No. 23 Michigan (3:30 p.m.) and No. 12 Florida State at Miami (8 p.m.).

• Worst idea for a noon kickoff in recorded human history. Or maybe “best idea in terms of public safety,” but we’re still calling an 11 a.m. CT kickoff for LSU at Texas A&M the worst kind of cowardice. Who wants to live forever?

• Saddest ball of football sadness. Army (1-5) at Eastern Michigan (0-6), the latter of which we really did call “the country’s best winless team” on the Mandel Initiative podcast earlier this week. We meant every word of that. (HONORABLE MENTIONS: Boston College, already with a loss to this Army team, has to play a Georgia Tech team that’s already lost to Middle Tennessee State; and FAU-South Alabama, which will play in the One Of You is Getting Off The Floor Of The Sun Belt Whether You Want To Or Not Classic.)

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Landry Jones and David Ash will square off in Saturday’s Red River Rivalry game. (Icon SMI :: Getty Images)

Viewing recommendations for this weekend, for those of you over-saturated with South Carolina-LSU and Stanford-Notre Dame coverage. *See what we did there?

• Best THIS IS STILL A RIVALRY, CONSARNIT. The Red River Shootout, we would argue, has not lost any of its luster with Texas and Oklahoma both slipping out of the AP top 10. (We would also argue that it’ll always be the “Shootout” and never the “Rivalry.”) First of all, to complain that a Nos. 13 vs. 15 matchup is any sort of letdown is to forget how brief this season is in general, and how weird this week’s slate of games is in particular. Ranked-on-ranked action isn’t easy to come by this Saturday. Savor what is there. Second of all, don’t tell grownups that the Longhorns and Sooners might want to beat the snot out of each other that much less just because both teams have been dinged with a loss. Is it nastier when the stakes are higher? We’re not actually sure. Texas is still Texas, Oklahoma is still Oklahoma, fried bubblegum on a stick is still fried bubblegum on a stick and the RRS remains a destination game and appointment television.

• Best reason to eat French fries on a sandwich for brunch. Louisville at Pittsburgh, in one of those curious 11 a.m. ET kickoffs we can never quite perk up for.

• Best rivalry game you’ve never heard of, Week 7 edition. Nevada at UNLV, renewing the Battle for the Fremont Cannon. In general, this blog wants to always come down on the side of teams trading weapons as traveling trophies, be they cannons or axes or boots full of live bees. It’s one of our few guiding principles, and we stand by it.

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