Posted February 27, 2014

Duck Commander has now become the official title sponsor of the Independence Bowl

Duck Dynasty, Independence Bowl, NCAA, Phil Robertson
Two months after Phil Robertson's controversial comments on homosexuality, his company is sponsoring a bowl.

Two months after Phil Robertson’s controversial comments on homosexuality, his company is sponsoring a bowl.

The news trickled in late last week: So long AdvoCare V100 Independence Bowl, hello Duck Commander Independence Bowl. Those Duck Dynasty guys (one of whom, Phil Robertson, has roots in college football) went and sponsored a bowl game, and the name (and six-year deal) became official on Wednesday afternoon.

After taking some time to digest the news, it didn’t sit right with me. There’s something odd about a bowl game being directly associated with a company founded by a man who has made a variety of controversial remarks in recent months.

In Drew Magary’s profile of Phil Robertson for GQRobertson said:

“It seems like, to me, a vagina—as a man—would be more desirable than a man’s anus. That’s just me. I’m just thinking: There’s more there! She’s got more to offer. I mean, come on, dudes! You know what I’m saying? But hey, sin: It’s not logical, my man. It’s just not logical.”

He also said this in the same piece:

“Start with homosexual behavior and just morph out from there. Bestiality, sleeping around with this woman and that woman and that woman and those men,” he says. Then he paraphrases Corinthians: “Don’t be deceived. Neither the adulterers, the idolaters, the male prostitutes, the homosexual offenders, the greedy, the drunkards, the slanderers, the swindlers—they won’t inherit the kingdom of God. Don’t deceive yourself. It’s not right.”

As well as this:

“I never, with my eyes, saw the mistreatment of any black person. Not once. Where we lived was all farmers. The blacks worked for the farmers. I hoed cotton with them. I’m with the blacks, because we’re white trash. We’re going across the field…. They’re singing and happy. I never heard one of them, one black person, say, ‘I tell you what: These doggone white people’—not a word!… Pre-entitlement, pre-welfare, you say: Were they happy? They were godly; they were happy; no one was singing the blues.”

And in a video from 2009 which resurfaced in late December, Robertson gave advice on marriage, saying:

“You wait ’til they get to be 20 years old. The only picking that’s going to take place is your pocket. You’ve got to marry these girls when they’re about 15 or 16; they’ll pick your ducks. You need to check with mom and dad about that of course.”

The nature of sponsoring bowl games is always strange, and some pairings work better than others. We’ve taken to Belk more than we ever took to Meineke Car Care. Tostitos and Fiesta just go together — and not solely because there are bags of chips sitting on every seat at the game. Lest we forget the Astros played at Enron Field for awhile.

In theory, the idea of a Louisiana company-made good — the fact that consumers can buy Duck Dynasty-branded products at a Walgreen’s in Chicago speaks to A&E’s ability to market the show — sponsoring a bowl game in Louisiana makes for the type of pairing that actually works. Shreveport is an ideal place for a game based on camouflage and duck calls. Look, the mayor is wearing camo! Isn’t that cute everyone gets bird calls with a logo on them?

Last year, this partnership would have been ripe for quirky jokes and gifts. After re-reading Robertson’s remarks from GQ in the wake of the announcement, I’m having a really hard time approaching it that way now. This is a man, who, in addition to his issues with homosexuality, advocates marrying teenage girls and seems to idealize the Jim Crow-era South.

As of Wednesday, the company Phil Robertson helped grow into a multi-million dollar entity has its stamp on college football. That aside, he still said what he said and believes what he believes — that’s his right, this is America after all. But dressing it up in camouflage won’t make that any easier for me to ignore either.

32 comments
Gosox
Gosox

Let it go already! This is sports illustrated right? Instead of just giving us the sporting news you decide to start the damn article with "two months after Phil Robertson's.....blah blah blah." Then you decide to give us quotes by the man giving his opinion on various subjects he was being asked about. It is his right to say whatever the hell he wants to. Take your right hand, reach down and check to make sure they are still there and write about sports!!! Nuff said?!!!

FormerLiberal
FormerLiberal

Jeez Martin Rickman - either turn in your man-card already or try to grow a pair dude. Sports Illustrated has always supposed to be about sports, but you just can't help letting your own thin-skinned ideology creep into this trash piece on the Robertsons...have you ever heard of diversity of opinion? At least that's what your scary leftist-party preaches all the time...but as soon as someone shares a view different than your own ivy-league, rose-colored skewed view from inside your own bubble, you lash out with your forked, venom-tipped pen.....give it a rest, and now go write about that GIRLS show - I heard they're sponsored by the sex-change clinics LOL!!

bubbalooey
bubbalooey

The jerk who wrote this article should be banned from writing anything, he knows nothing, but how to stir up hate for no reason other than to make himself look good.......Pretty sorry human.

jacksonatl
jacksonatl

OMG who cares what he said?  The last time I checked it still was a free country.  2016 cannot get here fast enough...the climate in this country is toxic now with the left wing media leading the way.

AlessandraBarros
AlessandraBarros

Thou shalt not take the name of the LGBT in vain for this is thy new God and those are the new chosen people.
Thou shalt not pass judgement on adulterers, idolaters, zoophiles, drunks, misers, slanderers and swindlers.

Comment by Lusty Infant

brewyourown72
brewyourown72

@SInow Good for Ducks everywhere. Maybe Oregon can play there. The author of this article can keep his opinions to himself.

Matthew Cush
Matthew Cush

As a native Shreveporter I can tell you we are all thrilled with this new sponsorship deal. And, as you can see, our mayor, whom we all love, is, too.


Matthew Cush
Matthew Cush

"Last year, this partnership would have been ripe for quirky jokes and gifts. After re-reading Robertson’s remarks from GQ in the wake of the announcement, I’m having a really hard time approaching it that way now."

Then don't!

RF
RF

Drama...

stagger
stagger

But the Chick-fil-a Bowl sits ok with you Martin? Shut up...

cleetusplease
cleetusplease

I'M TRYING TO UNDERSTAND WHY THAT MAN CAN'T HAVE THAT OPINION. I HAVE NO PROBLEM WITH IT. WE ARE NOT ROBOTS. EACH IS ENTITLED TO THEIR OWN OPINION. IT WASN'T ENOUGH THAT WE'VE COME SO FAR WITH CIVIL/GAY RIGHTS. NOW WE HAVE TO PRAISE IT/LOVE IT, LIKE IT OR NOT. NEXT THING YOU KNOW WE WILL BE MANDATED TO TRY IT OR ELSE WE ARE HATERS. WHAT THE...........?

sillyusername
sillyusername

I disagree with Phil's views on gays, but I like the show, those rednecks are funny. I'll watch the Indy Bowl if it's a decent game and/or at a good time...who gives a crap if it's sponsored by a company affiliated with someone I disagree with about something?

bubbalooey
bubbalooey

Phil's personal beliefs are just that his, he doesn't try to push it on anybody else like liberals do, if he did, I wouldn't like him much either.......  long as he doesn't discriminate I'm fine with him.... but unfortunately liberals will keep trying to destroy him.  Liberals are into mind control, wanting to create a nation of sheeple, who think in lockstep or they need to be re-programmed........

surellin
surellin

Dude, the GQ article was a hit piece and you're just parroting along.  You need to show a little more tolerance for people of different cultures and beliefs.  And if you want to do social issues, join the intellectuals over on The View.  This is sports.

Hopeforchange
Hopeforchange

SI is much better when it covers sports and doesn't try to be MSNBC with balls.

redbox
redbox

I find this a perfect pairing.  It is in Louisiana and hits their market demographic perfectly.  I will watch just to see the branding and advertising...and I will be among millions of others.  Brilliant marketing move.

LSU_Guru
LSU_Guru

While I dont agree with Phil's gay politics, this is a good thing for the Indy Bowl. He has the right to speak his mind and while I disagree they still have a business to run. I will never buy a DD product, because I dont kill animals for sport. Duck Dynasty will run its course and won't be relevant in 5-10 years. 

bubbalooey
bubbalooey

@LSU_Guru You sound like a typical liberal, no offense, you believe everything coming out of the white house and every liberal's words are true, honest, and you really need government to be able to survive.  I'm republican but I think on my own, I was unhappy with George Bush's second term, and I do not think in lockstep with republicans, I rarely agree with liberal thought, but don't try to "change" them, people have minds and are allowed to use them to live their lives..... I agree with most of what Phil had said, same sex is not natural, but he nor I actively discriminate, that's best left to the parties involved,   If the Kardashians are still on, Duck Dynasty will run twice as long, it is a good clean show, no violence, no trashing of people, just a family setting.  You may not like family shows and that is your choice...... just do not force your ideas on others, it shows you being a elitist.......

redbox
redbox

@LSU_Guru  To be honest, living in Los Angeles, I wasn't aware Duck Commander  was relevant until the cable-viewer numbers were revealed.  That and the fact that the family has made themselves millionaires  selling duck calls makes them an example of the American dream.  Find a niche and be the best in that field.  How many viewers were lost by the Chic Fil-A Bowl after the founder's statement of his beliefs?  ....and the answer is NONE....and their sales have increased. 

Zeke Mokowski
Zeke Mokowski

@Trockchalk @SInow  you mean Phil or the game? Wait til the teams is announced. If it's good, you'll be in there. lol

FormerLiberal
FormerLiberal

@redbox @LSU_Guru   I had never eaten nor even seen a Chik Fil-A restaurant until I sought one out, after reading all the Liberal propaganda (I live in Los Angeles). Once I checked it out with my family, we were treated with respect and sold suprisingly tasty, affordable food which wasn't loaded with sugar nor saturated fat.


Now my family are Chik Fil-A customers for life - thanks to the Liberal nimwits!