Posted September 08, 2013

Campus Union Debate: How was Eminem’s ESPN appearance?

Campus Union Debate

(via @BrianMFloyd)

Brent Musburger. Kirk Herbstreit. Eminem. Does someone seem out of place on that list? Well, he shouldn’t — at least, not in an ESPN college football telecast.

Eminem, a Detroit native, stopped by the ESPN broadcast booth during Saturday’s Notre Dame-Michigan game in Ann Arbor to promote his newly released single, “Berzerk.” Em’s appearance, however brief, was nothing short of glorious.

Some of his friends weren’t as positive about the rapper’s on-air prospects:

Others simply thought the interview needed a little extra boost:

SI.com’s Zac Ellis and Martin Rickman broke down Eminem’s brilliant interruption of college football in the latest Campus Union Debate:

Martin Rickman: Well, Eminem made his ESPN Saturday night football debut, and personally, I think it met every expectation we could have had. Don’t you?

Zac Ellis: As a college football fan, a viewing experience typically doesn’t get much better than one with Brent and Herbie in the booth on a Saturday night. But this was way better. With only a brief cameo, Eminem provided everything fans could have wanted (or imagined) in a broadcast: confusion, a minor sense of discomfort and a general feeling of “What exactly just happened?”

MR: Let’s run through what did happen, shall we? There was a clip of one of Eminem’s more disjointed songs in quite some time, then some footage of him looking around and being generally confused. Eminem didn’t know that he was on live TV. He said “live TV freaks me out” and “I’m really uncomfortable right now.” He told Brent — in front of Kirk — that Brent was on his broadcaster fantasy team. You can’t make this stuff up.

Brent asked Eminem about the spread in the Detroit Lions game; Eminem responded that there was nothing he wanted anyone to know about his new album. This wasn’t just an interview — it was performance art. I thought I was watching Andy Kaufman.

ZE: If I didn’t know any better (and I don’t, really), I’d think ESPN execs found Eminem in the luxury suites at Michigan Stadium and gave him 20 bucks to come into the booth. That thing could not have appeared any less prepared. But I think we would both agree that was the beauty of it: There was Brent, who puts off a sense of tradition and glory around the broadcasting of the sport; Herbie, who adds a bit of flair with his analysis; and now good ol’ Marshall Mathers, whose presence takes everything to an entirely different plane. Are we positive we didn’t just watch a skit from Saturday Night Live? I’m not really sure of anything at this point …

MR: Brent is such a pro. Kirk was over there giggling in the corner and couldn’t compose himself, but this is how we know Brent has been doing this forever. He takes what’s given to him and he runs with it. He stayed composed despite the weirdness of it all, and he called Eminem “Mathers” as if that was his first name. I want this to happen every week. I don’t need a different rapper each Saturday, I just need Em in there. Unless, of course, this means ESPN can get C-Murder to Skype in from jail or something. The sky is the limit. You want to beat Fox Sports 1, you pull out the big names.

ZE: I can’t think of a better way to boost ratings than to keep Em in the booth for every Saturday night game. At first glance, one might suspect the person who organized Em’s cameo would be looking for a new job in the morning. But upon further reflection, it’s obvious that person should be promoted, at the very least, and more likely hailed as a visionary or a genius. Sure, Em is uncomfortable on live TV. We see that. But alongside Brent’s professionalism and Herbie’s slight giggles, I know I’m watching this each weekend. Just please, please, please get Em to offer his opinion on Johnny Manziel. That’s something the world needs to know.

25 comments
btcvsolo
btcvsolo

What does this have to do with sports? Will this country EVER stop glorifying 'celebrities'?! What's next? The Kardashian's SuperBowl picks? Ridiculous....

CatheyThomas
CatheyThomas

Had he just hit his head real hard or something?

Orange
Orange

Anyone who understands Em's personality over the years knows he is like a class clown. He was completely "Ham"ing it up. He can be so sarcastic and take the act so far at times that people sometimes dont know when  he is serious or joking which is the beauty of his humor. It was HILARIOUS!!!  Because everyone fell for it.


A man that rap in front of tens of thousands over the past decade is not afraid of a few questions from commentator at a college football game!  GO EM!

Fifilo
Fifilo

I have a habit of muting whenever they do celebrity or relative interviews by phone, on the sideline, or in the booth. I think it is a good habit.

RipsNordic
RipsNordic

The interview was funny and it wasn't that bad like everyone is saying.

ShawnGoldwater
ShawnGoldwater

Go to YouTube and watch the thing. Zac and Martin's exchange here, while fun, in no way reflects what actually happened. 

CCUinMTL
CCUinMTL

Do people really not realize that he was kidding around?! Watch the rest of the interview, he was totally fine. He was making a JOKE and drawing attention to himself by acting weird just before a clip of his video for a song called berserk. And it worked, perfectly! Look at how many people are talking about that interview this morning. Eminem must be sitting back chuckling - "dance puppets, dance!" 

plbbbbbb
plbbbbbb

Dude needs to appear at a college football game on ESPN in order to promote a CD? Err, career over, pal.

Happy Funball
Happy Funball

Eminem was acting weird because Brent told him he had a hot girlfriend.

Wisconsin Death Trip
Wisconsin Death Trip

....not too mention Musburger came off as an ignorant "hipster dufus" per usual.  Time for that fool to retire...like 10 years ago.

JoeJones1
JoeJones1

 all fake.




He was acting up and trying to draw some media attention so he can sell his new album.


ESPN and the rest of the corporate media play along and pretend like it isn't all an act.


When will the public catch on to the corporate media phony act?



bigbob123456
bigbob123456

You people realize Em had a substance abuse problem and is over it, right? He's just trolling all the middle aged people watching that football game lol.

chuckp
chuckp

Eminem is not a Detroit native.

EastSide
EastSide

Performance art?  A couple of hours of tailgating before the big game? Call it what you will, but your boy was doing it all while completely wasted.  The conversation shouldn't gloss-over that fact.  It was glorious to watch, but in a reality-TV kind of way.    

atalantic
atalantic

How could they have neglected to even ask him his opinion on UM and the game at hand? That is a FAIL>

Joseph9
Joseph9

The whole things was truly beyond perfect. Really, play a video clip called, "Berzerk" and what do you think is going to happen?

welloftruth13
welloftruth13

Em is hilarious.  There are certain people in life that I wish I knew personally just for the laughter factor.  Em is up there with Dave Chappelle and Charlie Murphy.

ChaseWalsh3
ChaseWalsh3

@plbbbbbb his new song will be used on the ESPN Saturday night intro.  Nice try, tho.

Keeping_It_Heel
Keeping_It_Heel

@chuckp yes he is!  born and raised and still lives there, what rock have you been living under?

RipsNordic
RipsNordic

@Keeping_It_Heel Go ahead and do some research. He was born in Missouri and didn't move to Warren Michigan til he was 11.