Posted March 21, 2013

This took a study

Belk Bowl, Cincinnati Bearcats, Duke Blue Devils, Twitter
We're taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP)

We’re taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP)

Impressive science-doing by the folks at Nielsen, who’ve determined that the more people are talking about a television show, the more people might tend to be watching that show:

By analyzing Tweets about live TV, the study confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.

Honestly, we could’ve told them as much by pointing them to our Twitter feed during the Belk Bowl:

3 comments
AtlantaBeerSnob
AtlantaBeerSnob

@HollyAnderson now have "every bowl is sacred, every bowl is great, if a bowl is wasted, Holly gets quite irate" stuck in my head.

 
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